{"id":768,"date":"2025-06-13T08:43:31","date_gmt":"2025-06-13T08:43:31","guid":{"rendered":"https:\/\/newsfeed99.com\/?p=768"},"modified":"2025-06-13T08:43:31","modified_gmt":"2025-06-13T08:43:31","slug":"the-incredible-life-of-ruth-handler-the-woman-who-invented-barbie","status":"publish","type":"post","link":"https:\/\/newsfeed99.com\/?p=768","title":{"rendered":"The Incredible Life Of Ruth Handler, The Woman Who Invented Barbie"},"content":{"rendered":"

The president of Mattel, Ruth Handler debuted the Barbie doll in 1959 \u2014 and later created an innovative prosthetic for breast cancer survivors.<\/h2>\n
\"Ruth<\/p>\n

Jeff Christensen\/Getty Images<\/span>Ruth Handler, the woman who created Barbie, pictured in 1999.<\/span><\/p>\n

The<\/p>\n

In 1959, when Handler introduced Barbie, the toy quickly took the world by storm. Never before had a doll like Barbie been sold on store shelves \u2014\u00a0busty, blonde, and most importantly, with adult features. Most girls had simply resigned themselves to playing with baby dolls, while a wide variety of toys marketed to young boys continued to flood the market.<\/p>\n

Some feminists attacked Barbie for being a symbol of objectification, and others critiqued the doll for providing young girls with unrealistic aspirations.<\/p>\n

But Barbie proved to be more than just a toy. Perhaps more than anything else, the Barbie doll showed countless young girls that they could grow up to be anything that they wanted to be. They weren\u2019t confined to the traditional roles that had been laid out before them for so many years.<\/p>\n

Barbie doll is one of the most recognizable toys in the world, and it\u2019s all thanks to a woman named Ruth Handler.<\/p>\n

And the woman who created Barbie, Ruth Handler, was likewise inspirational.<\/p>\n

How Ruth Handler Helped Make Mattel One Of The World\u2019s Biggest Toy Companies<\/h2>\n

Ruth Handler was born on November 4, 1916, in Denver, Colorado to Jewish-Polish immigrants Jacob and Ida Moskowicz. She was the youngest of 10 children, and when she was just six months old, her parents left her in the care of her older sister Sarah and Sarah\u2019s husband. Until Ruth was 19 years old, she lived with the couple and developed a passion for entrepreneurship after working at Sarah\u2019s drugstore for a period of time.<\/p>\n

In high school, Ruth met a boy named Izzy Handler, and the two eventually married in 1938. The couple then made their home in Los Angeles \u2014 a city that Ruth Handler was already familiar with, as she had accepted a job with Paramount Studios in her sophomore year at the University of Denver.<\/p>\n

In California, she convinced her husband to go by his middle name, Elliot, and, later, to start a company with Harold \u201cMatt\u201d Matson, combining their names into one word: Mattel. But Mattel didn\u2019t start out as a toy manufacturer. In fact, it had more humble beginnings: selling picture frames.<\/p>\n

\"Ruth<\/p>\n

Ed Maker\/The Denver Post via Getty Images<\/span>Ruth and Elliot Handler, the married couple who propelled Mattel to the top of the toy industry.<\/span><\/p>\n

But according to\u00a0Entrepreneur<\/a><\/em>, Elliot Handler didn\u2019t let the picture frame scraps go to waste \u2014 he used them to make tiny furniture fit for dollhouses.<\/p>\n

Despite the success of his doll furniture side business, however, Matson sold out to Handler, believing the company was ultimately doomed to fail. It was then that Ruth Handler joined her husband as a co-owner of the business.<\/p>\n

It didn\u2019t take long for Mattel to pivot completely from selling picture frames to selling toys. Decreased sales of furniture and other types of home decor during\u00a0World War II<\/a>\u00a0helped spark the fateful transition.<\/p>\n

The Handlers enjoyed a fair amount of success after shifting their focus to toys, though it paled in comparison to what would later come their way. Among their first big sellers was the \u201cUke-A-Doodle,\u201d a toy ukulele that became so popular, they launched an entire line of musical toys for children.<\/p>\n

\"Toys<\/p>\n

John Prieto\/The Denver Post via Getty Images<\/span>Toys donated to a shelter by Mattel.<\/span><\/p>\n<\/div>\n

The mid-1950s also proved to be a fortuitous time for the Handlers. In 1955, they secured the rights to advertise during the popular television show\u00a0The Mickey Mouse Club<\/em>, which helped make Mattel a household name across the entire country. That same year, they released a toy burp gun.<\/p>\n

But Mattel\u2019s most successful \u2014 and most iconic \u2014 debut came in 1959.<\/p>\n

Inspired By Her Daughter And A German Novelty Doll, Ruth Handler Created Barbie<\/h2>\n
\"Ruth<\/p>\n

Mattel Inc.<\/span>The Handler family in the 1950s.<\/span><\/p>\n

As Ruth Handler was brainstorming new ideas for toys, she saw her daughter Barbara and her friends playing with paper dolls, using them to act out fantasies of being cheerleaders, college students, and working women.<\/p>\n

Handler wanted to provide other girls with a toy that let them do the same thing her daughter had already done \u2014 dream about the future.<\/p>\n

\"Barbara<\/p>\n

Allstar Picture Library Ltd\/Alamy Stock Photo<\/span>Barbara Handler \u2014 the daughter of the woman who created Barbie \u2014 at the Egyptian Theatre in Hollywood in 2002.<\/span><\/p>\n

So, Ruth Handler approached Mattel designers with a concept for a new doll, one that was different from practically every other doll on the market. Instead of making yet another cherubic baby doll for young girls to take care of and play the role of mother, this doll would look like an adult woman.<\/p>\n

The designers were skeptical. Some even thought it would be impossible.<\/p>\n

\"The<\/p>\n

Bettmann\/Getty Images<\/span>Ruth and Elliott Handler holding a Barbie doll and a Ken doll after it was announced they would win the Lifetime Achievement Award from\u00a0Doll Reader<\/em>\u00a0magazine.<\/span><\/p>\n

But Handler was adamant. \u201cEvery little girl needed a doll through which to project herself into her dream of her future,\u201d she later recalled in an interview with\u00a0The New York Times<\/a><\/em>. \u201cIf she was going to do role playing of what she would be like when she was 16 or 17, it was a little stupid to play with a doll that had a flat chest. So I gave it beautiful breasts.\u201d<\/p>\n

Since baby dolls and paper dolls were the main options marketed to young girls at the time, Handler was determined to create the adult-looking doll and fill that void in the market. However, she needed more design inspiration, and she found it by chance while on vacation in Switzerland.<\/p>\n

According to ThoughtCo, while in Switzerland, Ruth Handler came across a doll called\u00a0Bild Lilli<\/a>\u00a0in a shop. Bild Lilli was a sexy German adult novelty doll based on a comic strip character who happened to be a high-end call girl. Obviously, Handler couldn\u2019t market something like Bild Lilli to children, but the doll\u2019s design was exactly what she had been looking for.<\/p>\n

Ironically, some children in Europe had already been playing with Bild Lilli, even though it had only been marketed to adults. Clearly, children were interested in dressing up a doll that resembled the adults in their lives.<\/p>\n

\"Bild<\/p>\n

Twitter<\/span>Bild Lilli, a sexy comic strip character from Germany. Adult novelty Bild Lilli dolls later inspired the design of Barbie.<\/span><\/p>\n<\/div>\n

Ruth Handler bought the doll, returned to America, and showed it to Mattel designers. And on March 9, 1959, Mattel introduced their new doll, Barbie, a teenage fashion model, at the American Toy Fair in New York. The doll was named after Handler\u2019s daughter, Barbara. Two years later, they introduced Barbie\u2019s boyfriend, Ken (who was named after Handler\u2019s son).<\/p>\n

According to\u00a0HistoryHit<\/a>, Barbie hit shelves at $3 a doll and sold over 300,000 dolls its first year. Clearly, it was a huge hit with young girls across America.<\/p>\n

\u201cMy whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be,\u201d Handler wrote in\u00a0Dream Doll: The Ruth Handler Story<\/em>. \u201cBarbie always represented the fact that a woman has choices.\u201d<\/p>\n

By the 1970s, Barbie had already undergone a number of iterations and changes. She\u2019d sported a\u00a0Jackie Kennedy<\/a>-inspired hairdo and made a Black friend named \u201cColored Francie\u201d during the\u00a0civil rights movement<\/a>. Barbie had also been a doctor, an astronaut, and a professional skier. (Eventually, Barbie would go on to have more than 200 different careers total.)<\/p>\n

But meanwhile, the woman who created Barbie had faced criticism from some feminist groups. They pointed out that Ruth Handler\u2019s famous toy represented unrealistic ideals for little girls, given that her measurements would have been a nearly impossible 39-21-33 if she were a real woman.<\/p>\n

One\u00a0study<\/a>\u00a0later found that girls aged five to eight years old who played with Barbies reported a lower self-esteem and a greater desire for a thinner body shape than girls who didn\u2019t play with Barbies.<\/p>\n

\u201cEarly exposure to dolls epitomizing an unrealistically thin body ideal may damage girls\u2019 body image, which would contribute to an increased risk of disordered eating and weight cycling,\u201d the study reported.<\/p>\n

Barbie\u2019s reputation took another hit when, in 1978, Ruth Handler and three other former Mattel officers were indicted on charges of fraud and false reporting to the Securities and Exchange Commission (SEC). They were accused of trying to influence stock prices. Handler pleaded no contest, and she was ultimately fined and sentenced to community service.<\/p>\n

But by then, Handler had already moved on to another venture: making prosthetic breasts for cancer survivors \u2014 a group that Handler belonged to.<\/p>\n

Ruth Handler\u2019s Battles With Cancer And Her Memorable Legacy Today<\/h2>\n
\"Ruth<\/p>\n

Denver Post via Getty Images<\/span>Ruth Handler, the woman best known for creating Barbie, showing off her \u201cNearly Me\u201d prosthetic breast.<\/span><\/p>\n<\/div>\n

Ruth Handler had been diagnosed with breast cancer in 1970, and the end result was the removal of her left breast. It was then that she realized, once again, there was a niche gap in the market for her to fill.<\/p>\n

\u201cUntil now,\u201d Handler declared in 1977, \u201cevery [prosthetic] breast that was sold was used interchangeably for the right or the left side.\u201d She added, \u201cThere has never been a shoemaker who made one shoe and forced you to put both your right and your left foot in it.\u201d<\/p>\n

This gap led Handler to invent \u201cNearly Me,\u201d a foam and silicon artificial breast. Handler was so confident in her creation that she would often open her blouse during interviews and ask reporters to feel her breasts and guess which one was real. During this time, she also became a strong advocate for the early detection of breast cancer and for breast cancer research.<\/p>\n

Though this second career wasn\u2019t nearly as successful as her first, Handler\u2019s efforts were widely admired and earned her various awards, including a Volunteer Achievement Award from the American Cancer Society. Then, in 1989, Handler and her husband received their biggest award yet when they were both inducted into the Toy Industry Hall of Fame.<\/p>\n

Unfortunately, 1970 was not the only time that Handler battled cancer. In her 80s, she developed colon cancer, and after undergoing surgery for the disease, she experienced a number of complications that ultimately led to her death on April 27, 2002 in Los Angeles. She was 85 years old.<\/p>\n

Though Ruth Handler\u2019s life came to an end, her legacy ultimately lives on in the form of the doll that started it all, Barbie, who has inspired generations of women and will likely continue to inspire many more.<\/p>\n

\n

After learning about Ruth Handler, the woman who created Barbie, find out why some dolls were so bad they made it into the\u00a0Museum of Failure<\/a>. Or, read about another famous toy \u2014\u00a0Robert, the haunted doll<\/a>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The president of Mattel, Ruth Handler debuted the Barbie doll in 1959 \u2014 and later created an innovative prosthetic for breast cancer survivors. 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